People compete in the UFC because they enjoy the challenge of pushing themselves to their physical and mental limits in a setting that proves their strength, skill, and agility. The UFC provides a platform for fighters to test their abilities against some of the best martial artists in the world, and demonstrate the results of the hard work and dedication that goes into training for a fight. Moreover, people compete in the UFC for the excitement and exhilaration that comes from being part of such a prestigious organization and for the chance to earn financial stability and recognition for their achievements.