Rappers have become very wealthy because of their ability to create and market music that resonates with people from a wide variety of backgrounds. They have leveraged their success to build empires that often include record labels, apparel lines, and other ancillary businesses. By understanding both business acumen and the music industry, they have developed strategies to become financially successful. Additionally, the world of hip-hop has become increasingly popular, providing a platform for these artists to reach a wide audience which has positively impacted their earning power.
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