Kanye West contributes a lot of creativity and innovation to his own music. He often crafts unique, complex sounds and often makes creative use of samples and other forms of production. He’s also known for pushing the boundaries of traditional genre conventions with his own experimental approach to hip-hop and other music styles. He’s also a lyricist, often choosing to focus on more personal and introspective topics, rather than relying on cliches or mainstream appeal. In essence, he contributes an individual, distinct style that distinguishes him from other artists.