The advantages of using Whatsapp Business include:
– A direct line of communication between customers and businesses, enabling businesses to easily get in touch with their customers without needing a separate phone line or email
– Increased efficiency due to automated responses and messages
– Easy monitoring of conversations, allowing businesses to easily track customer inquiries
– Easy to manage messages, contacts, and conversations
– Ability to send broadcast messages to customers

On the other hand, there are also some potential disadvantages to using Whatsapp Business:
– Unsolicited messages from businesses which can be seen as a nuisance
– Limited customer engagement options, as it may be difficult to tell the story behind a product or brand
– Potentially sensitive data shared through chat conversations
– Lack of integration with other CRM systems can make managing customer data more challenging